THE JOH BAILEY BLOWDRY
The Joh Bailey blowdry is legend — a balance of volume, gloss, and movement perfected over four decades. Every product in the collection has been crafted to recreate that signature finish: light, lustrous, and full of confidence.
STEP 1
BLOW BY BLOW
Shampoo
A colour-safe cleanser that lifts away buildup and prepares the hair for styling. Leaves hair fresh, soft, and ready for the perfect blowdry.


Joh’s Tip: “Take your time with this one. A proper rinse makes all the difference.”

STEP 2
10 CARAT
Conditioner
A lightweight conditioner that hydrates without heaviness. It smooths the hair’s surface, enhances shine, and creates the slip needed for an effortless brush finish.


Joh’s Tip:  “Don’t over-rinse — a touch of moisture gives the brush control and shine.”

STEP 3
HIGH SOCIETY
Ultra Volumising mist
A lightweight styling mist that builds volume, adds gloss, and protects from heat. It’s the secret to hair that moves naturally and holds beautifully.


Joh’s Tip:  “Focus on the roots first — that’s where the magic begins.”

STEP 4
SECOND WIND
Invisible Dry Shampoo
The modern refresh. Absorbs oil, revives body, and restores movement without residue. Keeps your blowdry fresh for days.


Joh’s Tip:  “Flip, spray, and lift — never brush it flat again.”

The Bailey Method — perfected over four decades.
Each product is designed to work in harmony, balancing hydration, volume, and control for a blowdry that looks effortless but lasts beautifully. Because true glamour is never rushed — it’s simply well done.
Shop The Collection Watch Joh Demonstrate The Ritual